Today’s internet thrives on polarization. Websites profit when people take opposing sides. That’s what happens in what we call “the comments” on just about any article, especially those on websites that are designed to make money for someone. “The game itself is rigged and it deranges the players,” Benjamin Cain says.
There’s no obvious way to respond to online criticism, especially when so much of it is trolling. One type of response works in one situation, another type in another situation. Often, a writer’s best strategy is not to engage the critic at all, especially when the critic isn’t sincerely interested, isn’t informationally equipped to have a real discussion, is going to harass the writer, is backed by an algorithm that will mobilize an army of trolls, or has fled the scene so the writer would be speaking to empty air.
But if he could give one piece of advice, it is to “transcend the medium.”
I note: He does not say to transcend conflict itself. More specifically, he doesn’t say to transcend the meaningful elements of online conflict. Instead, he says to transcend the medium that is producing unnecessary, ridiculous, unproductive conflict.
Let’s keep that question in mind. What does it mean to transcend the medium in which one writes? How does one do it?